> So reciprocal link exchange are now worthless to Google? I thought
> they were still good to go up the rankings, especially if you've just
> launched a new site.

> Thanks for your in depth reply.

> So reciprocal link exchange are now worthless to Google? I thought
> they were still good to go up the rankings, especially if you've just
> launched a new site.

> On Mar 3, 10:39 am, Sebastian wrote:

> > Every new outgoing link lowers the power of all other links on a page.
> > Of course that doesn't lower your PageRank directly, just your
> > internal links pass less PageRank to your other pages. In theory
> > reciprocal links can keep the PageRank balance, because they give some
> > PageRank back. In real life however that's not going to work, because
> > both sides aren't identical, and they live in different environments.
> > Although it makes no sense: when you consider the theory only, the
> > concept is flawed, because due to the dampening factor you eliminate
> > PageRank with reciprocal links between two nodes.

> > So yes, having the blogroll on a dedicated page is a good idea,
> > because that saves screen real estate for stuff that's more useful,
> > for example lists of popular/related/... posts. Services like
> > Technorati which crawl only the main page and the feed ignore your
> > blogroll links then, but that's not really a drama.

> > Bear in mind that site-wide links pass another weight than editorial
> > links within posts. They might pass a portion of PageRank on every
> > page, or they might pass PageRank only once, and link juice is more
> > than just PageRank; what search engines actually do with your blogroll/
> > Ros/footer/... links depends on many parameters. Anyway, if you don't
> > know what you do (and obviously you don't) then don't bother with
> > PageRank sculpting (on blogs) and don't throw rel-nofollow like
> > confetti. Just make sure that you link enough to your most valuable
> > stuff to get these pages crawled and indexed, and promote it to
> > attract deep inbound links that keep them in the index.

> > Consider your blogroll a networking tool. It tells (blog) search
> > engines that's you're connected to your peers, and how. That's a
> > ranking factor. Maintain your blogroll with reputation in mind, put
> > blogroll links when you think that the other site is interesting for
> > your readers (regardless whether it's closely related or not), don't
> > be afraid to link out to your friends, family, business partners ...
> > and by all means don't think that the other site owes you a link back
> > when you blogroll it. Cyber sixty niners are worthless when used more
> > or less exclusively, and that goes especially for reciprocal links
> > that appear quite simultaneously.

> > The sort of link exchange you've in mind is a waste of resources.
> > Smart search engines nullify these links. For example at Google such a
> > link swap will not help with rankings, more likely it will raise a red
> > flag. Just link out to great places, then when you provide great
> > contents yourself, natural links will flow in. Some of them will be
> > reciprocal, but that's fine because natural reciprocal links do count
> > for rankings.

> > I'm not discussing Andy's article, just answering your question.

> > Sebastian

> > On Mar 3, 10:24 am, Mark S wrote:

> > > I wanted to do a sitewide link exchange with someone today and this is
> > > what he said:

> > > "I will not leak pagerank from my inner blog pages which will be too
> > > weak to rank if I have on every one of them 6 outgoing links. That's
> > > why I don't use sitewide links and you shouldn't too. Google this: how
> > > blogroll can kill your pagerank"

> > > So I Googled it but naturally with a skeptical mind as I always hear
> > > about myths on this subject. Can someone please have a read of the
> > > website I'm just about to quote and tell me if there is any truth to
> > > it?

> > >http://andybeard.eu/2006/11/how-a-blogroll-can-kill-your-pagerank.html

> > > "If you have 100 external links on every page of your site, you need
> > > loads of internal links to retain some (hopefully most) of your
> > > pagerank, and make sure those people you give a link to on your
> > > sidebar reciprocate.

> > > If you can't get a reciprocal link, use nofollow, or stick them on
> > > their own seperate page so they don't suck your own site dry."

> > > Look forward to your thoughts :)